28 Digital Marketing Terms You Need to Know (Whether You’re a Marketer or Work With One)

If there’s one thing I’ve learned over my 10+ years in digital marketing it’s that there’s a lot of jargon to become familiar with and keep up with as things evolve. After all, change is the only constant in marketing.

So …

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A Day in the Life: Communications Director/Press Secretary

8:00 AM: Arrive early at the office. Read all the newspapers from the district and scan the national media outlets (Washington Post, New York Times, Wall Street Journal, CNN, Washington Times, National Journal’s Congress Daily, etc.) Compile a set of …

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Nail the Transition From Sales to Marketing

Recent tech layoffs have heavily impacted the job market, and sales teams have been among the hardest hit. Sales positions accounted for approximately 20% of all laid-off tech workers.

Although layoffs cause great uncertainty and change, they also present a …

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